Party Hire Group Appoints Former CEO of The Party People as Head of Growth

Party Hire Group is excited to announce the appointment of Dean Salakas, former CEO of The Party People, as our new Head of Growth.

Dean brings over 30 years of experience in the party and events industry. As the former Chief Party Dude at The Party People—a title he proudly continues to use—Dean is well known for his innovative approach to business growth and brand building. In his new role at Party Hire Group, he will focus on accelerating growth and ultimately guiding the business toward a successful exit, similar to his previous ventures.

Dean's career includes the successful exit of four businesses in the events space: a DJ business, two party store businesses, and an events company. His most notable achievement was scaling The Party People from a small family-run business into a thriving enterprise with three retail locations, a strong eCommerce presence, and a marketplace business—growing the team from just two people to over 40.

We're thrilled to have Dean on board and can't wait to see what the future holds under his leadership at Party Hire Group.